Tuesday, July 25, 2006
More on Gen X and Y
Gen X, gen Y - It's generation con, actually (Christopher Scanlon, July 24, 2006, The Age, Melbourne)
Christopher Scanlon looks at the phenomenon of generation x and y from a marketing perspective to conclude that the whole concept is a marketing strategy of its own.
'Flattering a generation of consumers has proven an effective way to create a niche market'. Make them feel special and they will buy stuff. He asks why 'otherwise intelligent journalists persist in serving up this marketing tosh without a hint of criticism?'
The idea that generation x and y learn differently has certainly been received well in the popular press and has sold a few book. But where is the evidence?
My searches through academic databases suggest that there is plenty of hype but not much supportable substance.
Am I just too suspicious? Or, as Christopher Scanlon proposes from a marketing perspective, is it just 'educational tosh'?
Christopher Scanlon looks at the phenomenon of generation x and y from a marketing perspective to conclude that the whole concept is a marketing strategy of its own.
'Flattering a generation of consumers has proven an effective way to create a niche market'. Make them feel special and they will buy stuff. He asks why 'otherwise intelligent journalists persist in serving up this marketing tosh without a hint of criticism?'
The idea that generation x and y learn differently has certainly been received well in the popular press and has sold a few book. But where is the evidence?
My searches through academic databases suggest that there is plenty of hype but not much supportable substance.
Am I just too suspicious? Or, as Christopher Scanlon proposes from a marketing perspective, is it just 'educational tosh'?
# posted by Ian @ 12:31 AM 
